In planning any calendar printing mission, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not ultimately user’s arms earlier than January 1, 2014, they might have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s palms close to the beginning of school if it’ll be helpful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the entire challenge.
How are you getting your calendars into the end consumer’s palms? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you just must make sure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it should most likely be cheaper and simpler for you. Simply be sure to discover out from the printer or mailhouse how a lot extra time they may want and factor it in.
If, however, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you need for sales will depend on your gross sales strategy. Are you selling at a local competition or other event? If so, then that offers you a deadline, however understand that you will be higher off if you can promote at a number of occasions, in case attendance or gross sales at one event are not what you count on. Or maybe you’re having volunteers promote calendars to family and friends or door-to-door. In that case, you should permit no less than two weeks, and ideally up to 4 weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
Should you print a calendar that you plan to sell, you must remember to develop and implement a strong advertising plan. Marketing doesn’t have to add to the overall length of the calendar challenge – you may and will start marketing during the planning and manufacturing levels of the venture. Nevertheless, if you wait to start advertising and marketing until you might have the calendars in hand, then you’ll need to permit not less than just a few additional weeks, maybe more, for your advertising and marketing message to succeed in the intended viewers and motivate them to buy.
The manufacturing part of a calendar printing challenge begins when you hand off all of the images, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (typically sooner when you’ve got a particular deadline). In case you anticipate last-minute modifications or additions, or if you will be proofing by committee, then you need to most likely allow a little bit additional time – maybe a month in total – for production.