In planning any calendar printing project, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the long run consumer’s palms before January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s fingers near the beginning of school if it’s going to be useful to them). Working backwards from this absolute deadline can provide you a great timeline for the whole undertaking.
How are you getting your calendars into the end consumer’s hands? Are you giving them away? If so, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you simply have to ensure you allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it should in all probability be cheaper and easier for you. Just be sure to discover out from the printer or mailhouse how much additional time they are going to want and issue it in.
If, however, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you want for gross sales relies on your sales strategy. Are you promoting at a local festival or different event? If so, then that offers you a deadline, but keep in mind that you may be higher off if you happen to can promote at multiple events, in case attendance or sales at one occasion are not what you count on. Or possibly you might be having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you should enable at the least two weeks, and ideally up to 4 weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
If you print a calendar that you simply plan to sell, you must make sure you develop and implement a strong marketing plan. Advertising and marketing doesn’t have to add to the overall duration of the calendar challenge – you possibly can and may start advertising and marketing through the planning and production phases of the challenge. However, if you wait to start advertising until you will have the calendars in hand, then you will have to allow no less than a few extra weeks, perhaps extra, to your advertising and marketing message to succeed in the meant viewers and encourage them to purchase.
The production section of a calendar printing undertaking begins if you hand off all the images, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner in case you have a specific deadline). In the event you anticipate last-minute modifications or additions, or if you may be proofing by committee, then it’s best to most likely enable slightly further time – perhaps a month in complete – for manufacturing.