In planning any calendar printing undertaking, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar just isn’t in the long run person’s arms before January 1, 2014, they may have already got discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s hands close to the beginning of school if it is going to be helpful to them). Working backwards from this absolute deadline may give you a good timeline for your entire project.
How are you getting your calendars into the top person’s fingers? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you simply must be sure to enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or an area mailhouse handle mailing the calendars – it should probably be cheaper and easier for you. Just make sure you discover out from the printer or mailhouse how a lot further time they’ll need and factor it in.
If, alternatively, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for gross sales relies on your gross sales strategy. Are you promoting at a local festival or other event? In that case, then that offers you a deadline, however remember that you’ll be higher off should you can promote at a number of occasions, in case attendance or gross sales at one occasion should not what you anticipate. Or perhaps you’re having volunteers promote calendars to friends and family or door-to-door. In that case, it is best to enable not less than two weeks, and ideally up to four weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
For those who print a calendar that you just plan to sell, you need to make sure you develop and implement a strong marketing plan. Advertising and marketing does not have to add to the general duration of the calendar venture – you may and will begin advertising through the planning and manufacturing stages of the mission. Nonetheless, should you wait to start out advertising till you have the calendars in hand, then you will have to permit no less than a couple of extra weeks, possibly extra, to your marketing message to reach the supposed viewers and encourage them to purchase.
The manufacturing part of a calendar printing venture starts if you hand off all the photographs, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (generally sooner you probably have a selected deadline). Should you anticipate last-minute modifications or additions, or if you may be proofing by committee, then it is best to most likely allow a little bit additional time – perhaps a month in total – for production.