In planning any calendar printing undertaking, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t ultimately person’s palms before January 1, 2014, they might have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s palms close to the start of school if it’s going to be helpful to them). Working backwards from this absolute deadline can give you an excellent timeline for your complete undertaking.
How are you getting your calendars into the top person’s hands? Are you giving them away? If so, then it ought to be relatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you simply must ensure you enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it would in all probability be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how a lot additional time they’ll need and factor it in.
If, alternatively, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you need for gross sales is dependent upon your sales technique. Are you selling at a neighborhood pageant or other occasion? In that case, then that offers you a deadline, however take into account that you will be higher off in the event you can promote at multiple events, in case attendance or sales at one event aren’t what you anticipate. Or perhaps you’re having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it is best to permit at least two weeks, and ideally as much as 4 weeks, since volunteers all have their own different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you plan to sell, you must be sure to develop and implement a solid advertising and marketing plan. Advertising does not have to add to the general period of the calendar project – you may and will begin advertising and marketing throughout the planning and production levels of the undertaking. However, in the event you wait to begin marketing till you may have the calendars in hand, then you have to to permit no less than just a few additional weeks, maybe more, in your advertising and marketing message to reach the supposed audience and motivate them to buy.
The manufacturing phase of a calendar printing venture starts while you hand off all of the images, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings for you to approve after which puts it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner if in case you have a particular deadline). When you anticipate last-minute modifications or additions, or if you will be proofing by committee, then you need to probably enable a little bit extra time – maybe a month in complete – for manufacturing.