In planning any calendar printing challenge, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not ultimately user’s arms before January 1, 2014, they could have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s hands close to the start of college if it will be useful to them). Working backwards from this absolute deadline can give you a very good timeline for the whole mission.
How are you getting your calendars into the end consumer’s hands? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or perhaps you might be mailing them out to your clients or members; in that case you just have to ensure you allow sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it will probably be cheaper and simpler for you. Simply be sure you discover out from the printer or mailhouse how much further time they’ll want and issue it in.
If, however, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you need for sales is dependent upon your gross sales technique. Are you promoting at a neighborhood pageant or different occasion? If that’s the case, then that provides you a deadline, but understand that you may be higher off when you can promote at multiple events, in case attendance or sales at one event should not what you anticipate. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. If so, you need to permit at the least two weeks, and ideally as much as four weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
If you happen to print a calendar that you just plan to promote, you need to remember to develop and implement a stable advertising and marketing plan. Marketing doesn’t have so as to add to the overall duration of the calendar challenge – you possibly can and may begin marketing during the planning and production phases of the project. However, in case you wait to start out marketing until you’ve got the calendars in hand, then you will have to permit no less than a few further weeks, maybe extra, for your marketing message to reach the supposed viewers and encourage them to purchase.
The production phase of a calendar printing project begins while you hand off all the photographs, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner in case you have a selected deadline). For those who anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you need to in all probability allow just a little further time – perhaps a month in total – for production.