In planning any calendar printing mission, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the end user’s arms before January 1, 2014, they might have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s palms close to the beginning of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for all the mission.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? In that case, then it ought to be comparatively straight-forward to determine the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you simply need to make sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse handle mailing the calendars – it can in all probability be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how much further time they are going to need and factor it in.
If, however, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you want for gross sales relies on your sales technique. Are you promoting at an area festival or other event? If so, then that gives you a deadline, however remember the fact that you may be higher off should you can promote at a number of occasions, in case attendance or gross sales at one event are not what you expect. Or possibly you might be having volunteers promote calendars to friends and family or door-to-door. In that case, you must permit not less than two weeks, and preferably up to 4 weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
If you happen to print a calendar that you just plan to promote, you should you’ll want to develop and implement a stable advertising and marketing plan. Advertising doesn’t have so as to add to the general period of the calendar mission – you can and should start advertising and marketing in the course of the planning and manufacturing stages of the challenge. Nevertheless, in the event you wait to start advertising and marketing till you have got the calendars in hand, then you will want to permit at least a couple of extra weeks, perhaps more, in your advertising and marketing message to succeed in the intended audience and inspire them to buy.
The manufacturing section of a calendar printing venture begins if you hand off all of the images, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work so that you can approve after which places it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (typically sooner you probably have a selected deadline). Should you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then it’s best to probably enable a bit additional time – perhaps a month in whole – for production.