In planning any calendar printing mission, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the long run user’s arms earlier than January 1, 2014, they might have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s hands close to the beginning of faculty if it is going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for your complete project.
How are you getting your calendars into the tip person’s hands? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you simply have to make sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it’s going to most likely be cheaper and easier for you. Simply be sure you find out from the printer or mailhouse how a lot additional time they may need and factor it in.
If, alternatively, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you want for sales is dependent upon your sales technique. Are you promoting at a local competition or different event? If so, then that provides you a deadline, however remember the fact that you will be higher off if you can promote at a number of occasions, in case attendance or sales at one event aren’t what you count on. Or maybe you might be having volunteers sell calendars to family and friends or door-to-door. If so, it’s best to allow at least two weeks, and ideally as much as 4 weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you simply plan to promote, you should remember to develop and implement a strong advertising and marketing plan. Advertising and marketing does not have so as to add to the overall length of the calendar undertaking – you may and should start advertising throughout the planning and production phases of the venture. However, in the event you wait to start advertising until you have got the calendars in hand, then you will need to allow a minimum of a number of further weeks, maybe more, for your marketing message to reach the intended audience and motivate them to buy.
The production section of a calendar printing venture begins when you hand off all the pictures, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (generally sooner you probably have a particular deadline). In case you anticipate last-minute modifications or additions, or if you may be proofing by committee, then you should probably permit a little bit extra time – maybe a month in complete – for production.