In planning any calendar printing venture, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the long run consumer’s arms earlier than January 1, 2014, they might already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s arms near the start of school if it’ll be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for the entire challenge.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? If so, then it needs to be comparatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or possibly you might be mailing them out to your clients or members; in that case you just must make sure you enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it’ll most likely be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how a lot extra time they may need and factor it in.
If, however, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you need for sales is dependent upon your sales strategy. Are you promoting at an area festival or other event? If so, then that gives you a deadline, but keep in mind that you will be higher off if you happen to can sell at multiple events, in case attendance or sales at one occasion usually are not what you count on. Or perhaps you might be having volunteers promote calendars to friends and family or door-to-door. In that case, you should enable no less than two weeks, and preferably up to four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
If you happen to print a calendar that you simply plan to sell, it’s best to be sure you develop and implement a solid advertising plan. Advertising and marketing doesn’t have so as to add to the general period of the calendar venture – you can and may start advertising and marketing throughout the planning and production levels of the undertaking. However, if you wait to start out advertising until you’ve the calendars in hand, then you’ll need to allow not less than just a few additional weeks, maybe extra, in your advertising message to achieve the meant viewers and inspire them to purchase.
The manufacturing section of a calendar printing challenge starts once you hand off all of the photos, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner you probably have a particular deadline). In the event you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it’s best to most likely enable slightly further time – maybe a month in total – for production.