In planning any calendar printing venture, the most obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is not ultimately consumer’s fingers earlier than January 1, 2014, they might already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s hands close to the beginning of college if it will be useful to them). Working backwards from this absolute deadline can give you a superb timeline for the whole venture.
How are you getting your calendars into the top consumer’s arms? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you just need to ensure you allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and easier for you. Just be sure you find out from the printer or mailhouse how much further time they’ll want and issue it in.
If, however, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for gross sales is dependent upon your sales technique. Are you selling at a local competition or other occasion? In that case, then that provides you a deadline, however remember that you will be higher off in the event you can promote at a number of events, in case attendance or sales at one occasion will not be what you count on. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. In that case, you must permit a minimum of two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
If you print a calendar that you simply plan to promote, it is best to be sure you develop and implement a strong advertising and marketing plan. Marketing doesn’t have to add to the general period of the calendar undertaking – you possibly can and should begin advertising during the planning and manufacturing stages of the undertaking. Nevertheless, in case you wait to start out marketing until you could have the calendars in hand, then you’ll need to permit not less than just a few extra weeks, maybe more, in your advertising and marketing message to reach the supposed audience and inspire them to purchase.
The production phase of a calendar printing project starts if you hand off all of the images, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (typically sooner you probably have a particular deadline). If you anticipate last-minute modifications or additions, or if you will be proofing by committee, then it is best to most likely permit slightly further time – maybe a month in total – for production.