In planning any calendar printing challenge, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t ultimately consumer’s palms before January 1, 2014, they may already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s arms near the beginning of school if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for all the project.
How are you getting your calendars into the end person’s palms? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you simply need to be sure you permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it’s going to in all probability be cheaper and easier for you. Just make sure you discover out from the printer or mailhouse how much further time they are going to want and factor it in.
If, then again, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you want for gross sales depends upon your sales strategy. Are you selling at an area pageant or different event? If so, then that offers you a deadline, however take into account that you’ll be better off in case you can sell at a number of events, in case attendance or sales at one occasion are not what you expect. Or maybe you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you must permit at the very least two weeks, and preferably up to four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
If you print a calendar that you simply plan to promote, you should you should definitely develop and implement a stable advertising and marketing plan. Advertising and marketing doesn’t have to add to the overall duration of the calendar mission – you’ll be able to and may start advertising through the planning and production phases of the undertaking. However, if you wait to begin marketing until you may have the calendars in hand, then you have to to allow no less than just a few further weeks, maybe more, in your advertising and marketing message to reach the meant audience and encourage them to buy.
The production phase of a calendar printing mission starts whenever you hand off all the photos, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner you probably have a specific deadline). In case you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then it’s best to most likely allow somewhat extra time – perhaps a month in whole – for production.