In planning any calendar printing undertaking, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not ultimately person’s arms before January 1, 2014, they could have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s palms close to the beginning of college if it’ll be useful to them). Working backwards from this absolute deadline may give you a great timeline for the complete mission.
How are you getting your calendars into the end user’s hands? Are you giving them away? In that case, then it must be relatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you just must make sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it can in all probability be cheaper and easier for you. Just be sure to discover out from the printer or mailhouse how much additional time they may need and issue it in.
If, on the other hand, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you need for sales will depend on your sales technique. Are you promoting at a neighborhood pageant or different occasion? If so, then that provides you a deadline, however remember that you’ll be better off should you can sell at multiple occasions, in case attendance or sales at one occasion will not be what you anticipate. Or possibly you might be having volunteers promote calendars to friends and family or door-to-door. In that case, it is best to permit at least two weeks, and ideally as much as four weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you simply plan to sell, it is best to be sure to develop and implement a strong advertising and marketing plan. Advertising does not have to add to the general period of the calendar venture – you’ll be able to and will start marketing throughout the planning and manufacturing phases of the challenge. However, should you wait to start advertising until you have got the calendars in hand, then you will need to permit at the least a number of further weeks, possibly more, on your advertising message to reach the intended viewers and inspire them to purchase.
The manufacturing phase of a calendar printing venture starts while you hand off all of the photos, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner if you have a particular deadline). In case you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it is best to most likely permit slightly additional time – perhaps a month in complete – for manufacturing.