In planning any calendar printing mission, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the long run user’s hands before January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s hands close to the beginning of college if it’s going to be helpful to them). Working backwards from this absolute deadline may give you a great timeline for all the project.
How are you getting your calendars into the end user’s fingers? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you just have to be sure to enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it’ll probably be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how much additional time they will want and factor it in.
If, however, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you need for sales depends on your gross sales technique. Are you promoting at a local pageant or other occasion? In that case, then that offers you a deadline, however remember the fact that you will be better off should you can promote at multiple events, in case attendance or gross sales at one occasion are usually not what you count on. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. If so, you should permit at least two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you simply plan to promote, it’s best to you’ll want to develop and implement a stable advertising and marketing plan. Advertising does not have to add to the overall length of the calendar challenge – you possibly can and may begin advertising and marketing in the course of the planning and manufacturing levels of the venture. Nevertheless, in the event you wait to start out marketing till you’ve the calendars in hand, then you will have to allow no less than a couple of additional weeks, maybe extra, to your marketing message to succeed in the supposed audience and motivate them to buy.
The production part of a calendar printing undertaking begins once you hand off all of the photographs, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (generally sooner if in case you have a selected deadline). In the event you anticipate last-minute modifications or additions, or if you may be proofing by committee, then it’s best to probably allow a bit extra time – possibly a month in whole – for manufacturing.