In planning any calendar printing mission, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the long run person’s palms before January 1, 2014, they could have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s hands near the start of school if it will be helpful to them). Working backwards from this absolute deadline can give you a good timeline for your complete venture.
How are you getting your calendars into the top user’s palms? Are you giving them away? If that’s the case, then it must be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply have to make sure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it will probably be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how much extra time they may need and factor it in.
If, however, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you need for sales depends upon your gross sales technique. Are you selling at a neighborhood pageant or other occasion? If so, then that offers you a deadline, but keep in mind that you may be better off for those who can sell at multiple occasions, in case attendance or sales at one occasion are usually not what you expect. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it’s best to permit at the least two weeks, and ideally as much as four weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you simply plan to sell, you need to you’ll want to develop and implement a strong marketing plan. Advertising doesn’t have to add to the overall duration of the calendar project – you can and may begin advertising and marketing throughout the planning and production stages of the project. Nevertheless, in the event you wait to begin advertising till you will have the calendars in hand, then you’ll need to permit a minimum of a number of extra weeks, maybe more, for your marketing message to succeed in the supposed viewers and encourage them to purchase.
The manufacturing part of a calendar printing venture begins once you hand off all of the photos, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner if you have a selected deadline). In case you anticipate last-minute modifications or additions, or if you can be proofing by committee, then it’s best to most likely allow slightly extra time – possibly a month in complete – for production.