In planning any calendar printing venture, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be in the long run user’s arms earlier than January 1, 2014, they may already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s arms close to the start of faculty if it’s going to be useful to them). Working backwards from this absolute deadline can give you a great timeline for all the undertaking.
How are you getting your calendars into the end consumer’s hands? Are you giving them away? If so, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you just must be sure you allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it can probably be cheaper and simpler for you. Just be sure you find out from the printer or mailhouse how a lot further time they may want and issue it in.
If, on the other hand, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you need for sales relies on your gross sales strategy. Are you selling at a neighborhood pageant or different occasion? If that’s the case, then that gives you a deadline, but remember the fact that you’ll be higher off in case you can promote at a number of occasions, in case attendance or sales at one event should not what you expect. Or maybe you are having volunteers sell calendars to friends and family or door-to-door. If so, you need to enable at least two weeks, and preferably up to 4 weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
If you happen to print a calendar that you simply plan to sell, it is best to make sure to develop and implement a strong marketing plan. Advertising and marketing does not have to add to the general length of the calendar mission – you can and may begin advertising and marketing throughout the planning and production levels of the undertaking. Nevertheless, in the event you wait to start out advertising and marketing until you will have the calendars in hand, then you’ll need to allow at least just a few extra weeks, perhaps more, for your marketing message to reach the supposed audience and encourage them to buy.
The production part of a calendar printing undertaking begins when you hand off the entire pictures, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (typically sooner when you’ve got a selected deadline). In case you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you must in all probability enable a bit of extra time – possibly a month in whole – for manufacturing.