In planning any calendar printing venture, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t in the end person’s arms earlier than January 1, 2014, they might already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s fingers near the beginning of school if it’ll be useful to them). Working backwards from this absolute deadline can provide you a very good timeline for your entire challenge.
How are you getting your calendars into the tip consumer’s hands? Are you giving them away? If so, then it must be relatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or maybe you’re mailing them out to your prospects or members; in that case you just must ensure you allow enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it should probably be cheaper and easier for you. Just ensure you find out from the printer or mailhouse how much extra time they will want and factor it in.
If, then again, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you want for gross sales depends upon your gross sales technique. Are you selling at an area competition or different occasion? In that case, then that provides you a deadline, however take into account that you’ll be better off when you can promote at multiple occasions, in case attendance or sales at one occasion are usually not what you expect. Or maybe you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you should allow at least two weeks, and ideally as much as four weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
In case you print a calendar that you plan to promote, it is best to be sure you develop and implement a strong advertising plan. Marketing doesn’t have to add to the overall period of the calendar challenge – you may and should begin advertising and marketing throughout the planning and production levels of the mission. Nonetheless, should you wait to start out advertising until you’ve got the calendars in hand, then you have to to allow not less than a number of additional weeks, maybe more, for your marketing message to succeed in the meant audience and encourage them to buy.
The manufacturing section of a calendar printing project starts once you hand off all the photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner you probably have a particular deadline). When you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you should in all probability permit a little bit extra time – possibly a month in whole – for production.