In planning any calendar printing undertaking, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is not in the end user’s hands before January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s palms near the beginning of faculty if it’ll be useful to them). Working backwards from this absolute deadline can give you a good timeline for the complete undertaking.
How are you getting your calendars into the end user’s fingers? Are you giving them away? If so, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you will have to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just have to make sure you permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it is going to probably be cheaper and easier for you. Just be sure to find out from the printer or mailhouse how a lot additional time they will want and factor it in.
If, alternatively, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for sales is dependent upon your gross sales strategy. Are you selling at an area pageant or other event? If that’s the case, then that offers you a deadline, however remember the fact that you will be better off if you happen to can promote at multiple occasions, in case attendance or gross sales at one occasion will not be what you anticipate. Or maybe you’re having volunteers sell calendars to friends and family or door-to-door. In that case, you should permit at the least two weeks, and ideally as much as 4 weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you plan to promote, you should make sure to develop and implement a solid marketing plan. Marketing does not have to add to the overall length of the calendar undertaking – you can and should start marketing in the course of the planning and manufacturing phases of the challenge. However, if you happen to wait to begin marketing until you might have the calendars in hand, then you will need to allow at the very least a few extra weeks, maybe extra, in your advertising message to reach the intended viewers and encourage them to buy.
The production phase of a calendar printing venture begins when you hand off all of the photos, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner when you’ve got a particular deadline). When you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it’s best to most likely enable a little additional time – maybe a month in complete – for manufacturing.