In planning any calendar printing challenge, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t in the long run consumer’s fingers earlier than January 1, 2014, they may have already got discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the person’s arms near the beginning of college if it will be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for the entire challenge.
How are you getting your calendars into the end consumer’s fingers? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just need to be sure you allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it would in all probability be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how much further time they will need and factor it in.
If, however, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you need for gross sales relies on your gross sales strategy. Are you selling at a neighborhood festival or other event? If so, then that offers you a deadline, but needless to say you’ll be higher off if you can promote at multiple events, in case attendance or sales at one event are not what you count on. Or maybe you’re having volunteers promote calendars to friends and family or door-to-door. In that case, you should enable at the very least two weeks, and preferably up to four weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
If you happen to print a calendar that you simply plan to sell, it’s best to you should definitely develop and implement a solid marketing plan. Advertising doesn’t have to add to the general duration of the calendar venture – you can and should start advertising and marketing during the planning and manufacturing levels of the mission. Nonetheless, when you wait to start advertising till you have got the calendars in hand, then you will need to allow at the very least just a few further weeks, possibly extra, in your marketing message to achieve the meant audience and inspire them to purchase.
The manufacturing phase of a calendar printing venture starts if you hand off the entire images, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner when you’ve got a selected deadline). In the event you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you need to most likely allow just a little further time – possibly a month in whole – for production.