In planning any calendar printing project, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t ultimately consumer’s hands before January 1, 2014, they might have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s fingers close to the beginning of school if it will be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for all the undertaking.
How are you getting your calendars into the tip user’s palms? Are you giving them away? If so, then it ought to be relatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you just need to ensure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it should in all probability be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how much further time they may want and issue it in.
If, however, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you want for gross sales will depend on your sales strategy. Are you promoting at a neighborhood festival or other occasion? In that case, then that offers you a deadline, but understand that you’ll be higher off if you can promote at a number of occasions, in case attendance or gross sales at one occasion will not be what you count on. Or possibly you might be having volunteers promote calendars to friends and family or door-to-door. In that case, you must enable at the least two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and a few will need reminders and encouragement.
In case you print a calendar that you plan to promote, it is best to you should definitely develop and implement a stable advertising and marketing plan. Advertising does not have so as to add to the general length of the calendar undertaking – you’ll be able to and may start marketing through the planning and manufacturing phases of the mission. Nevertheless, when you wait to start out marketing until you may have the calendars in hand, then you will want to permit at the least just a few further weeks, possibly more, for your marketing message to reach the intended viewers and inspire them to purchase.
The production phase of a calendar printing project starts once you hand off all the pictures, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner if in case you have a specific deadline). For those who anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it is best to in all probability allow slightly further time – perhaps a month in whole – for production.