In planning any calendar printing undertaking, the most obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not ultimately user’s fingers before January 1, 2014, they might already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the person’s fingers close to the beginning of school if it will be helpful to them). Working backwards from this absolute deadline may give you a good timeline for all the mission.
How are you getting your calendars into the end person’s palms? Are you giving them away? If so, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or perhaps you might be mailing them out to your customers or members; in that case you simply must be sure to allow sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it will most likely be cheaper and easier for you. Simply be sure you discover out from the printer or mailhouse how much extra time they may want and factor it in.
If, on the other hand, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you want for gross sales is determined by your gross sales strategy. Are you promoting at a neighborhood pageant or different occasion? In that case, then that offers you a deadline, but take into account that you’ll be higher off if you happen to can sell at multiple occasions, in case attendance or gross sales at one occasion usually are not what you anticipate. Or perhaps you might be having volunteers sell calendars to family and friends or door-to-door. In that case, you must enable at least two weeks, and ideally as much as four weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
When you print a calendar that you just plan to promote, it is best to be sure you develop and implement a stable marketing plan. Advertising doesn’t have so as to add to the general period of the calendar undertaking – you may and may begin advertising throughout the planning and production stages of the undertaking. However, should you wait to start out marketing until you may have the calendars in hand, then you’ll need to allow at the least a number of additional weeks, perhaps extra, on your marketing message to reach the meant audience and encourage them to purchase.
The production part of a calendar printing venture begins when you hand off all of the pictures, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner when you have a particular deadline). If you happen to anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you need to in all probability allow somewhat further time – possibly a month in complete – for production.