In planning any calendar printing venture, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be in the end person’s arms before January 1, 2014, they might already have discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s palms close to the beginning of faculty if it’ll be useful to them). Working backwards from this absolute deadline may give you a very good timeline for your entire mission.
How are you getting your calendars into the top consumer’s fingers? Are you giving them away? In that case, then it must be comparatively straight-forward to figure out the distribution logistics and determine by what date you will have to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you just must be sure to enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it’ll probably be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how much extra time they are going to want and factor it in.
If, on the other hand, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for gross sales depends upon your sales technique. Are you promoting at a neighborhood competition or other occasion? In that case, then that gives you a deadline, but take into account that you’ll be better off when you can sell at a number of occasions, in case attendance or sales at one occasion will not be what you anticipate. Or possibly you’re having volunteers promote calendars to family and friends or door-to-door. In that case, you should enable at the least two weeks, and preferably as much as four weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
When you print a calendar that you plan to sell, you must you’ll want to develop and implement a stable advertising plan. Marketing doesn’t have so as to add to the overall period of the calendar project – you can and will start advertising through the planning and production stages of the mission. Nonetheless, for those who wait to begin marketing till you have the calendars in hand, then you’ll need to allow a minimum of just a few further weeks, possibly extra, for your advertising and marketing message to reach the supposed viewers and inspire them to buy.
The manufacturing part of a calendar printing project begins while you hand off all the photographs, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner in case you have a particular deadline). In case you anticipate last-minute changes or additions, or if you can be proofing by committee, then you need to in all probability permit a bit of further time – perhaps a month in total – for production.