In planning any calendar printing challenge, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t ultimately person’s fingers earlier than January 1, 2014, they may already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s fingers close to the beginning of school if it’s going to be helpful to them). Working backwards from this absolute deadline may give you an excellent timeline for your complete venture.
How are you getting your calendars into the end person’s fingers? Are you giving them away? If so, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you’re mailing them out to your customers or members; in that case you just have to be sure to permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it should in all probability be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how much further time they will want and factor it in.
If, however, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you want for gross sales will depend on your gross sales technique. Are you promoting at an area competition or other event? In that case, then that provides you a deadline, but needless to say you may be higher off if you can sell at a number of occasions, in case attendance or sales at one occasion will not be what you expect. Or possibly you’re having volunteers promote calendars to family and friends or door-to-door. If so, you should permit at least two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and a few will want reminders and encouragement.
In case you print a calendar that you simply plan to promote, you need to be sure you develop and implement a solid advertising and marketing plan. Advertising does not have to add to the general duration of the calendar challenge – you can and should start advertising and marketing during the planning and manufacturing stages of the mission. However, if you happen to wait to start advertising and marketing until you may have the calendars in hand, then you have to to permit no less than a number of further weeks, possibly more, to your advertising and marketing message to succeed in the intended audience and motivate them to buy.
The production section of a calendar printing venture starts when you hand off all the images, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve after which puts it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner in case you have a specific deadline). In case you anticipate last-minute modifications or additions, or if you can be proofing by committee, then it is best to in all probability allow just a little extra time – perhaps a month in total – for production.