In planning any calendar printing venture, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t ultimately person’s hands before January 1, 2014, they could already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s hands near the beginning of school if it’ll be helpful to them). Working backwards from this absolute deadline can provide you a great timeline for the complete undertaking.
How are you getting your calendars into the top user’s palms? Are you giving them away? In that case, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or maybe you are mailing them out to your prospects or members; in that case you just need to be sure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it’ll in all probability be cheaper and simpler for you. Just make sure you find out from the printer or mailhouse how a lot further time they’ll want and issue it in.
If, on the other hand, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you need for gross sales is dependent upon your sales strategy. Are you selling at a neighborhood pageant or other occasion? In that case, then that provides you a deadline, but keep in mind that you’ll be higher off in case you can sell at multiple events, in case attendance or sales at one occasion usually are not what you count on. Or possibly you’re having volunteers promote calendars to family and friends or door-to-door. If so, you need to allow at the very least two weeks, and ideally as much as 4 weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
If you happen to print a calendar that you just plan to sell, it is best to make sure you develop and implement a strong advertising and marketing plan. Advertising and marketing does not have to add to the general period of the calendar venture – you possibly can and may start marketing during the planning and production phases of the undertaking. However, should you wait to start out advertising till you have got the calendars in hand, then you will have to allow at least a few further weeks, possibly more, on your advertising message to achieve the supposed audience and encourage them to buy.
The production section of a calendar printing undertaking begins when you hand off the entire images, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner you probably have a particular deadline). When you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it’s best to in all probability enable a bit extra time – possibly a month in complete – for manufacturing.