In planning any calendar printing undertaking, the obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the end user’s palms before January 1, 2014, they could have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s hands close to the start of school if it will be useful to them). Working backwards from this absolute deadline can give you timeline for all the mission.
How are you getting your calendars into the top person’s arms? Are you giving them away? If so, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you simply need to ensure you allow enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it should in all probability be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how much further time they are going to want and issue it in.
If, then again, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you want for gross sales is dependent upon your gross sales technique. Are you promoting at a neighborhood competition or different event? If that’s the case, then that offers you a deadline, but remember that you may be better off in the event you can promote at a number of events, in case attendance or sales at one occasion aren’t what you count on. Or possibly you’re having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you must enable at the very least two weeks, and ideally up to 4 weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you just plan to sell, you should remember to develop and implement a stable marketing plan. Advertising does not have to add to the overall period of the calendar undertaking – you’ll be able to and will start advertising and marketing in the course of the planning and production stages of the mission. However, in the event you wait to start out marketing till you could have the calendars in hand, then you will have to allow not less than just a few additional weeks, possibly more, to your advertising message to succeed in the intended audience and encourage them to buy.
The manufacturing part of a calendar printing challenge begins while you hand off all of the photos, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner you probably have a particular deadline). In the event you anticipate last-minute modifications or additions, or if you can be proofing by committee, then you should most likely allow just a little extra time – maybe a month in total – for manufacturing.