In planning any calendar printing mission, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be in the long run user’s palms earlier than January 1, 2014, they might already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s fingers near the start of college if it will be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for the whole project.
How are you getting your calendars into the top person’s fingers? Are you giving them away? If so, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply have to be sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it should probably be cheaper and simpler for you. Just be sure you find out from the printer or mailhouse how a lot further time they may need and factor it in.
If, then again, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you want for gross sales is dependent upon your sales technique. Are you promoting at a local competition or different event? If so, then that gives you a deadline, however remember the fact that you will be higher off if you happen to can promote at a number of events, in case attendance or gross sales at one event will not be what you anticipate. Or maybe you are having volunteers promote calendars to friends and family or door-to-door. In that case, it is best to permit at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you plan to sell, you need to make sure you develop and implement a solid marketing plan. Advertising doesn’t have so as to add to the overall length of the calendar challenge – you may and will start advertising and marketing through the planning and manufacturing stages of the venture. Nevertheless, for those who wait to start out marketing till you’ve got the calendars in hand, then you will want to allow no less than a few additional weeks, perhaps extra, on your advertising message to achieve the intended audience and motivate them to buy.
The production section of a calendar printing mission starts when you hand off all of the photographs, text, logos, advertising, etc. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the completed product. Be sure to discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (typically sooner when you have a specific deadline). If you anticipate last-minute changes or additions, or if you may be proofing by committee, then it’s best to most likely enable a little bit further time – possibly a month in whole – for manufacturing.