In planning any calendar printing venture, the most obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t in the end consumer’s fingers before January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s fingers close to the beginning of college if it’s going to be helpful to them). Working backwards from this absolute deadline can give you timeline for all the mission.
How are you getting your calendars into the end user’s palms? Are you giving them away? If so, then it needs to be comparatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you simply need to be sure you enable sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it’s going to in all probability be cheaper and easier for you. Just make sure you discover out from the printer or mailhouse how much additional time they’ll need and issue it in.
If, on the other hand, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you need for sales will depend on your gross sales strategy. Are you selling at an area pageant or other event? In that case, then that gives you a deadline, but understand that you may be higher off if you can promote at multiple events, in case attendance or gross sales at one event aren’t what you count on. Or possibly you might be having volunteers sell calendars to family and friends or door-to-door. In that case, it’s best to allow at the very least two weeks, and preferably as much as four weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
If you print a calendar that you plan to sell, it’s best to you’ll want to develop and implement a strong advertising plan. Advertising and marketing does not have to add to the general period of the calendar project – you can and may begin advertising and marketing through the planning and production levels of the challenge. However, in the event you wait to start out advertising till you will have the calendars in hand, then you have to to allow at the least a number of extra weeks, possibly more, for your advertising message to reach the meant viewers and encourage them to purchase.
The production phase of a calendar printing mission begins when you hand off all of the images, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner when you have a particular deadline). In the event you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you should probably enable a little bit additional time – perhaps a month in whole – for manufacturing.