In planning any calendar printing mission, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t in the long run user’s hands earlier than January 1, 2014, they could already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s hands near the beginning of school if it is going to be helpful to them). Working backwards from this absolute deadline may give you a very good timeline for your entire mission.
How are you getting your calendars into the end consumer’s palms? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or maybe you are mailing them out to your clients or members; in that case you just must be sure to permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it will in all probability be cheaper and simpler for you. Just make sure you find out from the printer or mailhouse how much additional time they may need and issue it in.
If, on the other hand, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you need for gross sales relies on your sales strategy. Are you selling at an area pageant or other occasion? If so, then that offers you a deadline, but take into account that you’ll be higher off when you can promote at multiple events, in case attendance or sales at one occasion usually are not what you anticipate. Or possibly you might be having volunteers sell calendars to family and friends or door-to-door. In that case, it is best to enable at the very least two weeks, and preferably as much as 4 weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you simply plan to promote, you must you’ll want to develop and implement a strong marketing plan. Advertising does not have so as to add to the general length of the calendar project – you can and may begin marketing during the planning and production levels of the mission. However, if you happen to wait to start out marketing till you’ve gotten the calendars in hand, then you’ll need to allow at the least a couple of extra weeks, possibly more, for your marketing message to succeed in the meant viewers and encourage them to purchase.
The production phase of a calendar printing venture begins when you hand off all of the photos, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (typically sooner when you’ve got a specific deadline). In case you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you must probably permit somewhat extra time – possibly a month in total – for manufacturing.