In planning any calendar printing undertaking, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be in the long run person’s arms before January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s fingers near the start of school if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for the entire mission.
How are you getting your calendars into the end person’s fingers? Are you giving them away? If so, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you simply need to ensure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it’ll probably be cheaper and easier for you. Just be sure you find out from the printer or mailhouse how a lot further time they’ll want and issue it in.
If, however, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you want for sales is dependent upon your gross sales strategy. Are you promoting at a neighborhood festival or different occasion? If that’s the case, then that offers you a deadline, but remember that you will be better off when you can sell at multiple events, in case attendance or sales at one event are usually not what you expect. Or perhaps you’re having volunteers sell calendars to friends and family or door-to-door. If so, you need to allow a minimum of two weeks, and preferably as much as four weeks, since volunteers all have their own totally different schedules, and some will want reminders and encouragement.
When you print a calendar that you simply plan to sell, you need to remember to develop and implement a stable advertising plan. Advertising and marketing doesn’t have to add to the overall length of the calendar challenge – you may and may begin advertising and marketing in the course of the planning and production stages of the venture. Nonetheless, should you wait to start out advertising and marketing till you have the calendars in hand, then you will need to permit at the least a few further weeks, possibly extra, on your advertising and marketing message to reach the intended viewers and inspire them to buy.
The production part of a calendar printing venture starts if you hand off all the images, text, logos, advertising, etc. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (generally sooner in case you have a particular deadline). Should you anticipate last-minute modifications or additions, or if you may be proofing by committee, then it’s best to probably enable a little bit extra time – possibly a month in complete – for production.