In planning any calendar printing mission, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be in the end user’s fingers earlier than January 1, 2014, they might have already got discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s palms near the beginning of faculty if it will be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for your entire project.
How are you getting your calendars into the end user’s hands? Are you giving them away? In that case, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you just have to make sure you enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it is going to most likely be cheaper and easier for you. Simply be sure you discover out from the printer or mailhouse how much further time they will need and issue it in.
If, alternatively, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you want for gross sales is determined by your sales strategy. Are you promoting at a local festival or other occasion? In that case, then that provides you a deadline, but take into account that you will be higher off for those who can sell at a number of occasions, in case attendance or sales at one event are usually not what you count on. Or perhaps you might be having volunteers promote calendars to family and friends or door-to-door. In that case, you need to allow at the least two weeks, and ideally up to 4 weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you simply plan to sell, you must you should definitely develop and implement a stable advertising and marketing plan. Advertising does not have so as to add to the overall period of the calendar challenge – you’ll be able to and may begin marketing through the planning and manufacturing levels of the project. Nonetheless, in the event you wait to start out advertising until you’ve the calendars in hand, then you will want to permit a minimum of just a few extra weeks, maybe extra, on your marketing message to reach the supposed viewers and encourage them to buy.
The manufacturing phase of a calendar printing challenge begins once you hand off the entire photos, text, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner in case you have a selected deadline). Should you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you need to probably enable a bit of extra time – possibly a month in total – for manufacturing.