In planning any calendar printing project, the most obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar will not be in the long run user’s arms earlier than January 1, 2014, they might already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the person’s fingers near the start of faculty if it’s going to be useful to them). Working backwards from this absolute deadline may give you a good timeline for the entire venture.
How are you getting your calendars into the top person’s hands? Are you giving them away? In that case, then it must be comparatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you simply need to ensure you permit enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it’ll probably be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how a lot further time they are going to need and issue it in.
If, however, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you want for sales will depend on your gross sales technique. Are you selling at an area pageant or other occasion? If so, then that provides you a deadline, but keep in mind that you’ll be higher off should you can promote at multiple occasions, in case attendance or gross sales at one event usually are not what you anticipate. Or possibly you are having volunteers promote calendars to friends and family or door-to-door. In that case, it is best to enable at the very least two weeks, and ideally as much as four weeks, since volunteers all have their very own different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you simply plan to sell, you should remember to develop and implement a strong advertising plan. Advertising does not have so as to add to the general length of the calendar venture – you possibly can and may start marketing throughout the planning and production phases of the venture. Nevertheless, for those who wait to start advertising and marketing till you might have the calendars in hand, then you will want to permit a minimum of a number of extra weeks, possibly extra, in your advertising and marketing message to reach the supposed viewers and motivate them to purchase.
The manufacturing section of a calendar printing project starts whenever you hand off the entire photographs, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner when you have a selected deadline). If you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you must probably permit slightly extra time – perhaps a month in total – for production.