In planning any calendar printing venture, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not in the long run user’s arms before January 1, 2014, they might already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s arms close to the start of school if it will be helpful to them). Working backwards from this absolute deadline may give you a good timeline for your entire undertaking.
How are you getting your calendars into the top person’s arms? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just must be sure to allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it would in all probability be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how much further time they’ll want and factor it in.
If, on the other hand, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you want for sales will depend on your gross sales strategy. Are you selling at a neighborhood pageant or other event? In that case, then that offers you a deadline, however take into account that you’ll be better off when you can sell at multiple events, in case attendance or gross sales at one event are usually not what you expect. Or maybe you might be having volunteers promote calendars to friends and family or door-to-door. If so, you need to enable at the very least two weeks, and ideally up to 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
When you print a calendar that you simply plan to sell, you need to be sure you develop and implement a solid advertising and marketing plan. Advertising and marketing does not have so as to add to the overall period of the calendar project – you possibly can and will begin marketing through the planning and production phases of the mission. However, should you wait to start out advertising and marketing until you’ve the calendars in hand, then you will want to permit at least a couple of extra weeks, maybe extra, to your advertising and marketing message to succeed in the supposed audience and motivate them to buy.
The manufacturing section of a calendar printing mission begins whenever you hand off all of the images, text, logos, advertising, etc. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner when you have a particular deadline). In the event you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you need to probably permit a bit further time – maybe a month in total – for manufacturing.