In planning any calendar printing project, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t ultimately user’s arms earlier than January 1, 2014, they may have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s fingers near the start of school if it will be helpful to them). Working backwards from this absolute deadline can give you a great timeline for the complete project.
How are you getting your calendars into the top user’s fingers? Are you giving them away? If so, then it must be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you simply have to ensure you permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it should probably be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how much extra time they are going to want and factor it in.
If, however, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you want for gross sales depends on your gross sales strategy. Are you promoting at an area pageant or different event? In that case, then that provides you a deadline, however take into account that you may be better off if you can sell at a number of events, in case attendance or gross sales at one occasion usually are not what you expect. Or possibly you are having volunteers promote calendars to friends and family or door-to-door. If so, you should allow no less than two weeks, and ideally up to four weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
If you happen to print a calendar that you simply plan to sell, it is best to you should definitely develop and implement a stable marketing plan. Marketing doesn’t have to add to the overall period of the calendar project – you can and should start marketing through the planning and production levels of the mission. Nevertheless, for those who wait to start advertising and marketing till you’ve got the calendars in hand, then you’ll need to permit at least a couple of extra weeks, perhaps more, for your advertising and marketing message to succeed in the meant viewers and motivate them to buy.
The production part of a calendar printing mission starts while you hand off all the photos, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner you probably have a specific deadline). In case you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you need to in all probability permit slightly further time – possibly a month in whole – for production.