In planning any calendar printing undertaking, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t ultimately user’s palms before January 1, 2014, they may already have found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s arms close to the beginning of college if it will be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for the entire venture.
How are you getting your calendars into the top consumer’s hands? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you just need to be sure you permit enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it is going to probably be cheaper and easier for you. Just make sure you discover out from the printer or mailhouse how much additional time they’ll need and issue it in.
If, on the other hand, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you need for gross sales is dependent upon your gross sales strategy. Are you promoting at a local festival or other event? If so, then that offers you a deadline, but keep in mind that you will be better off when you can promote at multiple events, in case attendance or gross sales at one occasion will not be what you expect. Or possibly you’re having volunteers sell calendars to friends and family or door-to-door. In that case, it is best to permit at least two weeks, and preferably up to 4 weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
For those who print a calendar that you just plan to sell, you should you should definitely develop and implement a solid marketing plan. Advertising and marketing does not have to add to the general duration of the calendar undertaking – you’ll be able to and should begin advertising and marketing through the planning and production phases of the project. Nonetheless, should you wait to start marketing till you will have the calendars in hand, then you will want to permit at the very least a few extra weeks, possibly more, for your advertising message to achieve the meant viewers and inspire them to purchase.
The manufacturing part of a calendar printing project begins while you hand off all the images, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner when you’ve got a selected deadline). In case you anticipate last-minute changes or additions, or if you will be proofing by committee, then it is best to in all probability permit somewhat further time – possibly a month in whole – for manufacturing.