In planning any calendar printing venture, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not ultimately person’s hands before January 1, 2014, they may have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s palms near the start of faculty if it is going to be useful to them). Working backwards from this absolute deadline can provide you a good timeline for your entire mission.
How are you getting your calendars into the top person’s hands? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you simply must be sure to permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it’ll in all probability be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how much extra time they may need and factor it in.
If, alternatively, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you need for sales will depend on your sales strategy. Are you selling at a neighborhood festival or other event? If that’s the case, then that provides you a deadline, but needless to say you may be higher off for those who can promote at a number of occasions, in case attendance or gross sales at one occasion will not be what you expect. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. In that case, it’s best to permit no less than two weeks, and preferably as much as 4 weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
When you print a calendar that you just plan to sell, you must make sure to develop and implement a solid advertising and marketing plan. Advertising doesn’t have to add to the overall period of the calendar challenge – you may and may begin advertising through the planning and production levels of the mission. Nonetheless, if you happen to wait to begin marketing until you’ve the calendars in hand, then you will want to permit at the very least a number of additional weeks, possibly extra, on your advertising and marketing message to reach the meant audience and inspire them to buy.
The manufacturing phase of a calendar printing venture begins while you hand off all of the pictures, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (generally sooner if you have a particular deadline). Should you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you must in all probability enable a bit of extra time – possibly a month in whole – for production.