In planning any calendar printing undertaking, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the long run consumer’s arms earlier than January 1, 2014, they could already have discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the user’s fingers near the beginning of college if it is going to be useful to them). Working backwards from this absolute deadline may give you an excellent timeline for the complete mission.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? In that case, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you just must ensure you allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it should most likely be cheaper and easier for you. Just be sure you find out from the printer or mailhouse how much extra time they’ll need and factor it in.
If, alternatively, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you need for gross sales will depend on your sales strategy. Are you selling at a local pageant or different event? In that case, then that provides you a deadline, however remember that you’ll be higher off should you can promote at a number of occasions, in case attendance or sales at one event are usually not what you count on. Or maybe you might be having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you should permit a minimum of two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
When you print a calendar that you simply plan to promote, it is best to make sure you develop and implement a stable advertising and marketing plan. Marketing doesn’t have to add to the overall period of the calendar project – you may and may start marketing in the course of the planning and production stages of the challenge. However, if you wait to start advertising till you will have the calendars in hand, then you will need to allow at the least a few additional weeks, perhaps extra, in your advertising message to succeed in the meant audience and encourage them to buy.
The manufacturing section of a calendar printing challenge starts when you hand off the entire photographs, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (typically sooner if in case you have a selected deadline). For those who anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then it is best to in all probability permit a little bit further time – possibly a month in total – for manufacturing.