In planning any calendar printing project, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t in the long run person’s arms earlier than January 1, 2014, they may already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s palms near the start of college if it will be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for the entire project.
How are you getting your calendars into the top user’s arms? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or maybe you might be mailing them out to your clients or members; in that case you just have to be sure you permit enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it’ll probably be cheaper and simpler for you. Simply make sure you find out from the printer or mailhouse how much extra time they are going to want and issue it in.
If, then again, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for sales depends upon your gross sales strategy. Are you promoting at a local festival or other event? If so, then that offers you a deadline, however take into account that you will be higher off when you can promote at a number of events, in case attendance or sales at one event should not what you expect. Or possibly you’re having volunteers sell calendars to family and friends or door-to-door. In that case, you need to enable at least two weeks, and ideally up to 4 weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you just plan to promote, it is best to be sure you develop and implement a solid advertising and marketing plan. Advertising and marketing does not have to add to the general period of the calendar undertaking – you possibly can and should start advertising and marketing in the course of the planning and manufacturing phases of the venture. However, if you happen to wait to start out advertising till you have the calendars in hand, then you’ll need to permit a minimum of a number of further weeks, maybe extra, for your advertising message to achieve the intended viewers and motivate them to buy.
The manufacturing section of a calendar printing challenge begins when you hand off the entire photos, text, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (typically sooner if in case you have a selected deadline). If you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it is best to most likely permit a little bit additional time – possibly a month in complete – for production.