In planning any calendar printing mission, the most obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the end consumer’s palms earlier than January 1, 2014, they might already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s arms near the beginning of faculty if it will be useful to them). Working backwards from this absolute deadline can provide you a superb timeline for your entire challenge.
How are you getting your calendars into the tip user’s hands? Are you giving them away? If so, then it must be relatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you simply need to ensure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it will in all probability be cheaper and simpler for you. Simply be sure you discover out from the printer or mailhouse how much extra time they are going to want and factor it in.
If, alternatively, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you need for gross sales will depend on your sales technique. Are you promoting at a neighborhood competition or different event? In that case, then that provides you a deadline, but remember the fact that you may be higher off in case you can sell at multiple events, in case attendance or gross sales at one event will not be what you count on. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it is best to permit no less than two weeks, and ideally as much as four weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you just plan to promote, it is best to you’ll want to develop and implement a stable advertising and marketing plan. Advertising and marketing doesn’t have to add to the overall duration of the calendar venture – you possibly can and may begin marketing during the planning and manufacturing stages of the undertaking. However, in the event you wait to start advertising and marketing till you’ve the calendars in hand, then you will want to permit at the very least a number of additional weeks, perhaps more, for your marketing message to achieve the intended audience and motivate them to purchase.
The manufacturing phase of a calendar printing mission starts if you hand off the entire photographs, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (generally sooner you probably have a selected deadline). In case you anticipate last-minute modifications or additions, or if you can be proofing by committee, then you should most likely enable somewhat further time – maybe a month in complete – for manufacturing.