In planning any calendar printing venture, the most obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t ultimately consumer’s fingers earlier than January 1, 2014, they may already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s fingers near the beginning of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline may give you a great timeline for all the challenge.
How are you getting your calendars into the tip consumer’s hands? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just have to make sure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it should in all probability be cheaper and easier for you. Just ensure you find out from the printer or mailhouse how a lot additional time they are going to need and issue it in.
If, on the other hand, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for sales depends on your gross sales technique. Are you promoting at an area festival or different occasion? In that case, then that gives you a deadline, but needless to say you will be higher off if you happen to can sell at multiple events, in case attendance or sales at one occasion are not what you anticipate. Or perhaps you’re having volunteers promote calendars to friends and family or door-to-door. In that case, you should allow no less than two weeks, and ideally as much as 4 weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you just plan to promote, you must be sure to develop and implement a stable marketing plan. Advertising doesn’t have so as to add to the general length of the calendar challenge – you possibly can and may start advertising and marketing during the planning and manufacturing stages of the challenge. Nevertheless, when you wait to start out advertising and marketing till you could have the calendars in hand, then you will have to allow at least a number of additional weeks, maybe extra, on your advertising and marketing message to achieve the supposed audience and inspire them to purchase.
The production section of a calendar printing project begins once you hand off all the pictures, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner in case you have a specific deadline). If you anticipate last-minute modifications or additions, or if you may be proofing by committee, then you must most likely permit a little further time – possibly a month in total – for production.