In planning any calendar printing challenge, the obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be in the end person’s palms before January 1, 2014, they may have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s palms close to the start of college if it’ll be useful to them). Working backwards from this absolute deadline may give you a great timeline for the entire venture.
How are you getting your calendars into the end user’s palms? Are you giving them away? If so, then it ought to be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you just have to be sure to permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it would most likely be cheaper and easier for you. Just be sure to discover out from the printer or mailhouse how much additional time they are going to need and factor it in.
If, however, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How much time you need for sales depends upon your sales strategy. Are you selling at a local competition or different event? If so, then that offers you a deadline, but remember the fact that you will be higher off should you can sell at a number of occasions, in case attendance or sales at one occasion aren’t what you count on. Or maybe you might be having volunteers sell calendars to family and friends or door-to-door. If so, you should enable a minimum of two weeks, and ideally up to 4 weeks, since volunteers all have their own totally different schedules, and some will want reminders and encouragement.
If you happen to print a calendar that you plan to sell, it’s best to make sure to develop and implement a solid advertising and marketing plan. Advertising doesn’t have to add to the overall period of the calendar mission – you can and should start advertising throughout the planning and manufacturing phases of the mission. However, if you happen to wait to start advertising until you have got the calendars in hand, then you will want to permit no less than just a few extra weeks, possibly extra, for your marketing message to achieve the intended viewers and inspire them to purchase.
The production phase of a calendar printing project starts while you hand off the entire pictures, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the finished product. Be sure to speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner when you’ve got a specific deadline). In case you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you should most likely permit somewhat extra time – possibly a month in whole – for manufacturing.