In planning any calendar printing project, the obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t in the long run consumer’s palms before January 1, 2014, they might have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s arms near the beginning of faculty if it will be useful to them). Working backwards from this absolute deadline can provide you a very good timeline for the entire venture.
How are you getting your calendars into the end user’s palms? Are you giving them away? In that case, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you just must make sure you allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it’s going to probably be cheaper and simpler for you. Just make sure you find out from the printer or mailhouse how much further time they’ll want and issue it in.
If, however, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you want for gross sales is determined by your sales technique. Are you promoting at a neighborhood pageant or different event? In that case, then that provides you a deadline, however understand that you will be higher off in case you can promote at a number of occasions, in case attendance or gross sales at one occasion aren’t what you expect. Or maybe you are having volunteers promote calendars to friends and family or door-to-door. In that case, you need to permit not less than two weeks, and ideally up to 4 weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
For those who print a calendar that you just plan to sell, you must be sure you develop and implement a solid advertising and marketing plan. Advertising doesn’t have so as to add to the general duration of the calendar venture – you possibly can and should start advertising and marketing during the planning and manufacturing phases of the challenge. Nevertheless, for those who wait to start advertising and marketing until you will have the calendars in hand, then you will want to permit not less than just a few extra weeks, perhaps extra, to your advertising and marketing message to reach the intended viewers and encourage them to purchase.
The manufacturing part of a calendar printing mission starts once you hand off all of the pictures, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner when you have a specific deadline). If you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it is best to in all probability permit somewhat extra time – perhaps a month in whole – for manufacturing.