In planning any calendar printing project, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the long run user’s hands before January 1, 2014, they might already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s hands near the start of school if it is going to be helpful to them). Working backwards from this absolute deadline can give you timeline for the entire project.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? If that’s the case, then it ought to be comparatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your prospects or members; in that case you simply must be sure to allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it can in all probability be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how much extra time they will need and factor it in.
If, on the other hand, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you want for gross sales depends on your sales strategy. Are you promoting at a local competition or other event? In that case, then that provides you a deadline, however remember the fact that you will be higher off should you can promote at multiple events, in case attendance or sales at one occasion usually are not what you anticipate. Or maybe you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you must permit no less than two weeks, and preferably up to 4 weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you just plan to promote, it’s best to remember to develop and implement a strong marketing plan. Marketing doesn’t have to add to the overall length of the calendar challenge – you possibly can and may begin advertising in the course of the planning and production levels of the project. Nonetheless, in case you wait to start out advertising and marketing until you will have the calendars in hand, then you will have to allow at least just a few further weeks, maybe more, for your advertising message to succeed in the supposed audience and encourage them to purchase.
The manufacturing part of a calendar printing venture starts when you hand off the entire photos, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner in case you have a selected deadline). Should you anticipate last-minute changes or additions, or if you may be proofing by committee, then it’s best to probably enable a little further time – possibly a month in whole – for production.