In planning any calendar printing venture, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be ultimately person’s hands earlier than January 1, 2014, they could already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s palms near the beginning of school if it’s going to be helpful to them). Working backwards from this absolute deadline can give you timeline for the whole venture.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you might be mailing them out to your customers or members; in that case you just must be sure to enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it can in all probability be cheaper and simpler for you. Simply make sure you find out from the printer or mailhouse how much additional time they’ll want and issue it in.
If, on the other hand, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you want for gross sales is dependent upon your sales technique. Are you promoting at a neighborhood competition or different occasion? In that case, then that gives you a deadline, but remember the fact that you may be higher off if you happen to can sell at a number of occasions, in case attendance or sales at one event should not what you expect. Or possibly you are having volunteers sell calendars to friends and family or door-to-door. In that case, you need to enable not less than two weeks, and preferably up to four weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
If you print a calendar that you simply plan to sell, you should be sure to develop and implement a stable advertising plan. Advertising doesn’t have so as to add to the overall duration of the calendar undertaking – you can and will begin marketing during the planning and production phases of the mission. Nevertheless, when you wait to start advertising and marketing till you might have the calendars in hand, then you have to to allow no less than a few further weeks, maybe more, on your advertising and marketing message to reach the intended audience and encourage them to purchase.
The production part of a calendar printing undertaking starts if you hand off the entire photos, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner if you have a particular deadline). If you anticipate last-minute changes or additions, or if you can be proofing by committee, then you need to in all probability allow a bit additional time – possibly a month in whole – for production.