In planning any calendar printing venture, the most obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be in the long run person’s hands before January 1, 2014, they might have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s arms near the beginning of faculty if it is going to be helpful to them). Working backwards from this absolute deadline may give you an excellent timeline for your entire challenge.
How are you getting your calendars into the top consumer’s palms? Are you giving them away? If that’s the case, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you just have to be sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it can in all probability be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how a lot additional time they’ll want and issue it in.
If, on the other hand, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you want for sales depends upon your gross sales strategy. Are you promoting at an area pageant or other event? In that case, then that offers you a deadline, but needless to say you’ll be higher off in case you can sell at multiple occasions, in case attendance or sales at one event will not be what you count on. Or maybe you might be having volunteers promote calendars to friends and family or door-to-door. In that case, you need to enable at the very least two weeks, and ideally as much as 4 weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
For those who print a calendar that you just plan to sell, you should make sure to develop and implement a strong advertising and marketing plan. Advertising and marketing does not have to add to the overall length of the calendar venture – you may and may begin marketing in the course of the planning and manufacturing levels of the venture. However, if you happen to wait to start out marketing till you have the calendars in hand, then you will want to allow at the very least a few further weeks, possibly more, in your advertising message to reach the supposed viewers and inspire them to purchase.
The manufacturing part of a calendar printing venture starts if you hand off all the photographs, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner if you have a specific deadline). If you happen to anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it’s best to most likely enable a bit additional time – maybe a month in complete – for manufacturing.