In planning any calendar printing venture, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be in the long run user’s fingers before January 1, 2014, they may already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s arms near the beginning of college if it will be helpful to them). Working backwards from this absolute deadline can give you an excellent timeline for the complete undertaking.
How are you getting your calendars into the top consumer’s arms? Are you giving them away? In that case, then it ought to be comparatively straight-forward to determine the distribution logistics and determine by what date you have to to have calendars in hand. Or perhaps you are mailing them out to your prospects or members; in that case you just have to make sure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it can most likely be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how much extra time they may need and issue it in.
If, then again, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you need for gross sales is dependent upon your sales technique. Are you promoting at a neighborhood festival or different occasion? If that’s the case, then that offers you a deadline, however understand that you’ll be better off if you can promote at multiple occasions, in case attendance or sales at one event usually are not what you expect. Or possibly you are having volunteers promote calendars to friends and family or door-to-door. If so, you need to permit not less than two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
For those who print a calendar that you plan to sell, you should make sure to develop and implement a stable advertising and marketing plan. Advertising does not have to add to the general duration of the calendar challenge – you possibly can and will begin advertising in the course of the planning and manufacturing levels of the undertaking. Nonetheless, when you wait to start out advertising and marketing till you’ve the calendars in hand, then you will want to allow no less than just a few extra weeks, perhaps more, on your advertising message to achieve the meant audience and inspire them to buy.
The production phase of a calendar printing undertaking begins if you hand off all of the pictures, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner when you have a selected deadline). In the event you anticipate last-minute modifications or additions, or if you may be proofing by committee, then it is best to probably permit somewhat additional time – perhaps a month in complete – for production.