In planning any calendar printing challenge, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the long run person’s arms earlier than January 1, 2014, they could have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the person’s arms close to the beginning of college if it’ll be helpful to them). Working backwards from this absolute deadline may give you a great timeline for the whole undertaking.
How are you getting your calendars into the end user’s arms? Are you giving them away? If so, then it must be relatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you just must ensure you permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it will in all probability be cheaper and simpler for you. Simply be sure to discover out from the printer or mailhouse how a lot further time they are going to want and factor it in.
If, on the other hand, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you want for sales depends upon your gross sales strategy. Are you selling at a neighborhood festival or different occasion? If so, then that offers you a deadline, but remember that you’ll be higher off if you happen to can sell at multiple events, in case attendance or gross sales at one event are not what you count on. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. If so, you must enable at the least two weeks, and ideally as much as 4 weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
If you happen to print a calendar that you simply plan to promote, it’s best to be sure you develop and implement a stable advertising plan. Advertising and marketing doesn’t have so as to add to the overall duration of the calendar undertaking – you can and may start advertising in the course of the planning and production stages of the undertaking. Nonetheless, for those who wait to begin marketing until you’ve got the calendars in hand, then you will want to permit not less than a number of extra weeks, possibly more, in your marketing message to achieve the meant viewers and encourage them to purchase.
The production part of a calendar printing challenge starts while you hand off all the images, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner you probably have a particular deadline). If you anticipate last-minute changes or additions, or if you can be proofing by committee, then you need to most likely enable somewhat extra time – maybe a month in complete – for production.