In planning any calendar printing undertaking, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be in the end person’s fingers before January 1, 2014, they could have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the person’s arms close to the beginning of faculty if it will be helpful to them). Working backwards from this absolute deadline can give you a good timeline for your complete project.
How are you getting your calendars into the tip person’s palms? Are you giving them away? In that case, then it should be relatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you simply need to be sure to enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll in all probability be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how much extra time they are going to need and factor it in.
If, however, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you need for sales is determined by your sales technique. Are you promoting at a local competition or different occasion? In that case, then that offers you a deadline, however take into account that you will be better off if you happen to can sell at a number of occasions, in case attendance or gross sales at one event usually are not what you count on. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. In that case, you should allow no less than two weeks, and ideally as much as 4 weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
Should you print a calendar that you just plan to sell, it is best to be sure to develop and implement a solid advertising and marketing plan. Advertising and marketing doesn’t have so as to add to the general period of the calendar mission – you’ll be able to and will begin advertising in the course of the planning and manufacturing levels of the undertaking. Nevertheless, for those who wait to start out advertising until you might have the calendars in hand, then you will want to allow at the very least just a few additional weeks, maybe more, in your marketing message to reach the intended audience and encourage them to buy.
The production section of a calendar printing project starts if you hand off all the pictures, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (generally sooner you probably have a selected deadline). When you anticipate last-minute modifications or additions, or if you will be proofing by committee, then you should probably enable a bit of further time – perhaps a month in total – for production.