In planning any calendar printing mission, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t ultimately person’s arms before January 1, 2014, they may have already got discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s arms close to the start of faculty if it’s going to be useful to them). Working backwards from this absolute deadline can give you a superb timeline for the entire challenge.
How are you getting your calendars into the end user’s hands? Are you giving them away? If so, then it ought to be comparatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you simply must make sure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it would most likely be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how much extra time they are going to need and issue it in.
If, alternatively, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you want for gross sales is determined by your gross sales technique. Are you promoting at an area festival or different occasion? In that case, then that offers you a deadline, however remember the fact that you’ll be higher off should you can promote at a number of events, in case attendance or gross sales at one occasion are usually not what you count on. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it is best to permit at least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
When you print a calendar that you simply plan to promote, it is best to remember to develop and implement a stable marketing plan. Marketing doesn’t have to add to the general duration of the calendar venture – you may and will begin marketing throughout the planning and manufacturing stages of the undertaking. Nonetheless, if you happen to wait to start out advertising till you will have the calendars in hand, then you will need to permit at least a few extra weeks, perhaps more, to your marketing message to succeed in the supposed viewers and encourage them to buy.
The production section of a calendar printing mission begins if you hand off the entire pictures, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner when you’ve got a selected deadline). If you happen to anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it is best to most likely permit somewhat extra time – possibly a month in whole – for manufacturing.