In planning any calendar printing project, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t in the long run person’s hands before January 1, 2014, they may already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s hands close to the beginning of college if it’ll be useful to them). Working backwards from this absolute deadline can provide you a good timeline for the whole challenge.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you just have to be sure you permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it is going to probably be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how much extra time they are going to need and issue it in.
If, then again, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you want for gross sales relies on your gross sales technique. Are you promoting at an area competition or different occasion? If that’s the case, then that gives you a deadline, however keep in mind that you will be better off if you can sell at a number of occasions, in case attendance or sales at one occasion are usually not what you expect. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. If so, it is best to permit not less than two weeks, and ideally up to 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you plan to sell, it’s best to you’ll want to develop and implement a strong marketing plan. Advertising and marketing doesn’t have so as to add to the general length of the calendar project – you may and will begin advertising and marketing throughout the planning and manufacturing phases of the undertaking. Nonetheless, if you wait to begin advertising till you’ve gotten the calendars in hand, then you’ll need to allow not less than just a few additional weeks, perhaps extra, in your advertising message to achieve the meant audience and encourage them to buy.
The production part of a calendar printing venture begins once you hand off all of the photographs, text, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (generally sooner when you have a specific deadline). Should you anticipate last-minute changes or additions, or if you can be proofing by committee, then you must in all probability enable a bit of further time – possibly a month in whole – for production.