In planning any calendar printing project, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the long run person’s hands before January 1, 2014, they may already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s palms near the beginning of school if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a great timeline for all the mission.
How are you getting your calendars into the tip user’s arms? Are you giving them away? In that case, then it ought to be comparatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just need to be sure to enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it’s going to most likely be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how much further time they will need and factor it in.
If, alternatively, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you need for gross sales depends upon your sales technique. Are you promoting at a neighborhood competition or different event? If that’s the case, then that offers you a deadline, but keep in mind that you will be higher off in the event you can promote at multiple occasions, in case attendance or sales at one event should not what you count on. Or maybe you’re having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you must permit no less than two weeks, and ideally up to four weeks, since volunteers all have their own totally different schedules, and some will need reminders and encouragement.
If you print a calendar that you just plan to promote, it’s best to you’ll want to develop and implement a stable advertising plan. Marketing doesn’t have to add to the overall length of the calendar project – you may and may start marketing through the planning and manufacturing phases of the challenge. Nonetheless, should you wait to start out marketing until you’ve got the calendars in hand, then you will need to permit at the very least a number of further weeks, possibly more, in your advertising message to reach the supposed audience and inspire them to purchase.
The production section of a calendar printing mission begins whenever you hand off the entire photographs, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner if you have a particular deadline). If you happen to anticipate last-minute changes or additions, or if you may be proofing by committee, then you must in all probability permit just a little further time – maybe a month in whole – for production.