In planning any calendar printing undertaking, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar isn’t in the end consumer’s palms before January 1, 2014, they could already have found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s palms close to the beginning of school if it is going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for the complete mission.
How are you getting your calendars into the tip user’s palms? Are you giving them away? If so, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you simply need to make sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it is going to most likely be cheaper and simpler for you. Just be sure to find out from the printer or mailhouse how much extra time they are going to need and factor it in.
If, alternatively, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you want for gross sales is determined by your gross sales strategy. Are you promoting at an area pageant or other event? In that case, then that gives you a deadline, however keep in mind that you may be better off when you can promote at multiple events, in case attendance or sales at one occasion will not be what you anticipate. Or maybe you are having volunteers promote calendars to friends and family or door-to-door. In that case, it is best to allow at the least two weeks, and preferably up to four weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
When you print a calendar that you simply plan to sell, you must you should definitely develop and implement a solid advertising and marketing plan. Marketing doesn’t have to add to the general length of the calendar mission – you possibly can and may start advertising and marketing throughout the planning and manufacturing stages of the project. However, if you happen to wait to start out advertising until you’ve the calendars in hand, then you will need to permit no less than a couple of further weeks, perhaps more, to your marketing message to reach the meant audience and motivate them to purchase.
The production phase of a calendar printing challenge starts if you hand off all of the photos, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner in case you have a specific deadline). If you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you must in all probability enable a bit further time – maybe a month in complete – for manufacturing.