In planning any calendar printing undertaking, the obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the long run user’s fingers before January 1, 2014, they may have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s palms close to the start of faculty if it’s going to be useful to them). Working backwards from this absolute deadline can provide you a superb timeline for your entire venture.
How are you getting your calendars into the tip user’s hands? Are you giving them away? In that case, then it ought to be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you simply have to be sure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it should in all probability be cheaper and simpler for you. Simply ensure you discover out from the printer or mailhouse how a lot additional time they may need and issue it in.
If, alternatively, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for sales is determined by your gross sales technique. Are you selling at a local pageant or different occasion? If that’s the case, then that provides you a deadline, however remember the fact that you will be better off if you happen to can promote at multiple occasions, in case attendance or gross sales at one occasion aren’t what you count on. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. If so, you must enable at the least two weeks, and preferably as much as four weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you plan to sell, you need to you should definitely develop and implement a stable marketing plan. Marketing does not have so as to add to the general duration of the calendar project – you possibly can and may start advertising during the planning and production levels of the undertaking. Nevertheless, if you happen to wait to begin advertising and marketing until you could have the calendars in hand, then you will have to allow at the least a couple of extra weeks, perhaps more, in your advertising message to achieve the meant audience and motivate them to buy.
The production phase of a calendar printing venture starts once you hand off all of the pictures, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner when you have a particular deadline). When you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then it’s best to most likely enable a little further time – perhaps a month in total – for manufacturing.